Boka Enters Supplement Category | Happi

Oct 17, 2024

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Its new franchise, Boka Well, offers pre- and probiotic supplements.

By: Lianna Albrizio

October 15, 2024

Oral care brand Boka has expanded into the supplement category with the launch of new franchise, Boka Well.

The new line offers two pre and probiotic supplements — vital bite pre and probiotic tablets and pro stix pre and probiotic powder — designed to maintain a balanced oral microbiome and support overall health.

“The mouth plays a crucial role in overall health as the gateway to our digestive system, which is why we are excited to introduce Boka Well’s probiotics as the new staple in consumers’ oral care routine,” said Sarah Mountcastle, vice president of brand at Boka. “Since day one, it has always been our mission to cut through the confusion of oral care and reveal how simple it can be. With Boka Well, you don’t need to be a scientist (or a dentist) to crack the code.”

Formulated with various ingredients such as Streptococcus salivarius K12 (providing one billion CFU), inulin, vitamins D, E and K, chamomile and others, the new probiotics contain ingredients that support microbial and gut health as well as long-lasting fresh breath. Boka products are free from fluoride, parabens, SLS and artificial flavoring.

The new supplements are available for purchase at boka.com for $28.99 each.

Household And Personal Products Industry

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