Prinova highlights food and nutrition ‘mega-trends’ at FiEurope - Asia Food Journal

Oct 29, 2024

October 28, 2024 by Asia Food Journal

Courtesy of iStock

New Prinova concepts at FiEurope 2024 will demonstrate how manufacturers can tap into the latest food and nutrition mega-trends.

Over the past year, Prinova’s bespoke market research has identified the major consumer trends shaping the future of food and nutrition. At FiEurope, the premix expert will showcase a range of concepts that demonstrate how manufacturers can tap into them with innovative new products.

They have been created to provide an example of a possible “good for you” range:

James Street, Global Marketing Director at Prinova, said: “Prinova’s in-house expertise and research insights have helped us to identify the key trends shaping the future of food and nutrition. At FiEurope, it’s all about inspiring manufacturers to tap into them. Whether it’s the rising demand for cognitive wellbeing, the ‘sober-curious’ trend in beverages, or innovative new sports nutrition solutions, we’re continually tracking the many ways that consumers’ needs are changing. And as these new concepts demonstrate, we have the portfolio of ingredients and the expertise to help you meet them.”

FiEurope will take place between the 19th and 21st of November 2024 at Messe Frankfurt. Prinova will exhibit at Stand 3.1K70, where visitors will also be offered a sneak preview of pre-workout ingredient CitraPeakTM. Set to launch in Europe in 2025, the clinically supported product is the first 100% soluble form of hesperidin – a flavonoid that occurs naturally in citrus fruits.

Prinova is a leading global supplier of ingredients and premix manufacturing solutions for the food, beverage, and nutrition industries. Prinova holds strategic stocks in numerous distribution centres around the world to ensure continuity of supply and has liquid and dry premix manufacturing facilities in the UK, China, and the USA. Prinova’s premix business is underpinned with over 40 years of experience in ingredient sourcing and distribution, servicing their customers with global inventories, market expertise, and leading market positions in Vitamins, Amino Acids, Sweeteners, Preservatives, Proteins, Aroma Chemicals, and more.

For more information, visit: https://www.prinovaglobal.com/eu/en

Other Topics: FiE, FiEurope, Ingredients, Mega Trends, Prinova